PM embraces the digital age

The UK prime minister goes digital today bringing the well known parliamentary question time onto a much more personal and contemporary level. From today, just like MPs in parliament,  the British voter can lodge his or her very own question directly with the PM, on whatever subject he likes via the ubiquitous webhost, YouTube. The concept is not new, another venerable British institution, the Queen already  has her own channel although I doubt HRH fields questions. This initiative follows current trends for one to one personalisation and consumer empowerment but Gordon should beware of backroom service quality and internet vigilantes who are likely to form the backbone of his immediate clientele. How will he handle what is likely be an overwhelming amount of 'questions' from invariably a young and internet savvy generation and still maintain a balanced,  individual touch? Also, the problem with 'immediate' media is you need an immediate response and having surfed his site, I found many interesting and painstakingly prepared videos from UK voters (I particulary liked Surf376 on political correctness) but no immediate response.  Apparently "Gordon" will answer the top voted questions on YouTube at the end of June. How to make sure there's a balanced scorecard? The problem with this kind of an initiative is that it looks great on paper but if you don't respond quickly and effectively, the initiative can rather rapidly transform itself into what looks like a cheap PR stunt and blow up in your face.  I look forward to seeing his replies, because a lot people took a lot of time to formulate what are obviously heartfelt opinions or experiences.