Personal Branding

Interesting article about social media in today's Telegraph. Having always wondered what the definition of Barcamp was, I'm delighted to be henceforth a bit more geeky. Volunteer driven, open sourced and user generated, what makes it interesting however is how ungeeky a barcamp actually is. We have had two now at the ESC Lille campus , both based round social media, new technologies and lately, developing your own personal brand via digital identity and I'm amazed by the level of enthusiasm and 'normality' of the event given my limited knowledge about all things geeky. Ah geeks or should that be geemiks, those happy, sunny people, both staff and students who pull together to share time, knowledge and experience, sharing all of this with the outside world in real time via blogs, web conferences, Twitter etc. Being goal driven but coming at ideas and problems from a different angle allows them to come up with some unusual ideas ...It's like being a perpetual student, getting excited and creating things... surely that's what learning is all about? One such creation it this e-book which brings together experts, students and head hunters to share their advice and experiences on cultivating your own personal brand/digital identity and so shape your career path. The book is designed to evolve over time and nail the what, why and how questions.

Open publication - Free publishing - More youontheweb