Evolution

Within the International Marketing Major, we have a module called New Media Technologies. I am lucky to be able to count on communications professional, Marjorie Van Halteren here. With over 20 years experience in radio mainly in NYC but also in mainland Europe with the BBC, Marjorie is finely tuned into the dynamics of sound, vision and pulling them together to get your message across ..... and turn sound into art.  More a workshop than a module, the underlying aim is to help students get a grip on the media landscape; its dynamics, its strategies and in particular online media. From Broadcasting to Splintercasting, as Marjorie so aptly names it. Last year we looked at podcasting, see earlier post, with 'Welcome Pack' aimed at incoming Imim students. This year, students chose to venture into the visual. The brief was simple - a glimpse into student life.  The aim was not to train future Spielbergs but give them an insider's view on communications strategy and delivery. As with any creative project, creativity often comes through constraint and it was interesting to see the result and consider their choice of material (flash recorder, video camera, ordinary camera and various software). There were several different videos ranging from International Snapshots to Survivor's Guide to this one which neatly sums up the reflective mindset of final year students.