So after weeks of second guessing, ESC Lille and Ceram finally announced their new name: Skema Business School. An acronym for School of Knowledge Economy and Management, the name is designed to underline the group's DNA of knowledge economy, internationalisation, sustainable performance, innovation and entrepreneurship based on the values of humanity, diversity, pride and multi culturalism. SKEMA draws its roots from the classical languages; Greek and Latin, skhêma or schema, meaning shape, form, as well as attitude and appearance. Talking with students yesterday evening at the launch party, there was lots of discussion surrounding the new name. I particularly like the view that Skema may also be seen as meaning a plan. In a world of constant change, this is something we all need both personally and professionally to help us adapt to new challenges whilst staying true to our values.
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