Glocal again

How to take a brand global and so maintain international awareness and recognition whilst driving local sales and building customer loyalty.  It should be textbook....strip the brand's architecture right down to its DNA ie. what makes it instantly recognisable no matter where, no matter how, then add your own local sauce. Here we have the signature red leather and black hair; the walk through the woods, the dry ice, the fearful young lady, the sudden transformation.  As Michael Jackson releases his anniversary album,  it's thriller but Bollywood style.  This version is unlikely to cannibalise sales, the music is unrecognisable and the lyrics incomprehensible, but does it matter?  No Kawaii this time but a lot of  Kitsch

Sit back and enjoy,