jeudi 10 juillet 2008

Coming to a mail box near you

If you haven't received this mail already, then it's only a matter of time.  This is a wonderfully joyful video and a great example of viral marketing. Where the hell is Matt? is 4 minutes 29 seconds of pure happiness that is spreading, thanks to the Internet.    From Amsterdam to Zambia, from Papua New Guinea to the west bank, Nellis Airspace in Nevada to the depths of the ocean off Tonga, Matt enthusiastically dances his way around the world for no apparent reason.  The music is easy on the ear and the dancing moves from individually geeky and uncoordinated to a collective, almost tribal expression of happiness and childlike pleasure. Spot the Japanese Minnie Mouses (sic) in Tokyo, Kawaii in Taiwan and my particular favourite, the German dancer bottom left in Munich. Children steal the show and regularly upstage Matt but he obviously loves it. Don't miss Cromagnon, just in front of the Eiffel Tower, or maybe it was the French candidate for Eurovision in training?  There's a faint whiff of international tv advert, think big airline, and there's also a slight echo of the travelling garden gnome from Amelie Poulain but this has certainly brought a smile to my face. Enjoy. 




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