Tomorrow's see the 25th birthday of Apple . The first Apple Mac and its tv ad, shown below, appeared during the commercial break of the US Super Bowl. Ridley Scott's brilliant 1984 ad is not only iconic but a reference for ads of the 80s both in terms of visual creativity and cinematic reference. Apple Mac's revolutionary design and then cutting edge technology shook the world of computing and became an emblem for all that was creative and anti-establishment. The rest, as they say, is history and they have managed to stay at the forefront of design, creativity by maintaining a strong and clear vision of what they are and by tapping into the zeitgeist of what the customer really wants before he or she even know it themselves. Some say they're brilliant at what they do, others say it's a charismatic cult..... For those who want a potted history, the UK Telegraph provides an easy to read digest of the last quarter century. For those who wish to see the changing face of the Macintosh, click here.
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